Begin your parenting journey
with Hugpapa
with Hugpapa
Becoming a parent changes everything, and it can feel overwhelming at times. When you’re caring for your baby around the clock, even simple tasks can become challenging, and the freedom you once had may feel a world away. Hugpapa is here to make every step of this journey easier and more meaningful for you and your family.
Hugpapa started in 2017 as a baby gear brand born from the experience of a rookie dad in Seoul. Inspired by the challenges of raising two children, Hugpapa was created to make baby gear anyone can use easily and confidently.
Reimagining the essential baby carrier among our baby gear line.
In today’s fast-paced world, a baby carrier isn’t just about movement, it’s about connection. Used by both parents and children, it’s essential baby gear, seamlessly combining ergonomic design, safety, and comfort for everyone.
Embracing Attachment Parenting
Rooted in traditional Korean practices like frequent holding and co-sleeping, Attachment Parenting emphasizes close contact, responsive care, and emotional security.
This philosophy shapes our mission: to create baby carriers that nurture the bond between parent and child.
This philosophy shapes our mission: to create baby carriers that nurture the bond between parent and child.
Since 2017 to 2024. See our history.
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Effortless Style
Parenting shouldn’t mean losing your sense of style. Our products are designed to keep your baby comfortable and you looking great.
Design with purpose
We design for practicality, comfort, and ease. That’s why we partnered with BOA® Technology to bring you Dial-Fit, the world’s first Dial-and-Lace adjustment system for a perfectly customized fit in a baby carrier and booster.
Safety You Can Trust
Safety is our highest priority. We use premium materials from trusted global partners to create secure, reliable baby gear - ensuring comfort and peace of mind with every product we make.
Collaborating to create the ultimate fit
BOA® Technology, founded in Denver, USA, is renowned for developing world-class micro-adjustment systems. Like Hugpapa, which started with a father's vision, BOA® began with one dad’s mission to create easier snowboarding boots for his daughter.
Known for their innovative and versatile solutions, BOA® partners with leading global brands across outdoor, medical, and sports industries to drive meaningful change.
When Hugpapa approached BOA® with the goal of revolutionizing baby carrying, even they acknowledged the challenge of achieving the perfect fit for parents and babies. But that did not stop us. After a year of intensive prototyping and testing, Hugpapa and BOA® proudly introduced the world’s first Dial-and-Lace based custom-fit baby carrier and booster in Seoul during the winter of 2017. By early 2018, Hugpapa’s Dial-Fit products were transforming parenting across Hong Kong, Singapore, Thailand, Japan, Taiwan, and beyond.
Learn more about our innovations
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